Jo Anderson

SpecialityDirector of External Affairs, Scottish Association for Mental Health

Jo joined the Scottish Association for Mental Health (SAMH), Scotland’s national mental health charity, in 2011. Kick-starting an era of fundraising and positioning mental health as a cause to support, SAMH engages tens of thousands of people in Scotland who are passionate about mental health. With a fervent belief in the charity sector and the power it has to change the world, Jo is the strategic lead for SAMH’s award-winning campaigns including the ground breaking “Two Too Many” campaign, Scotland’s first ever suicide prevention adverts on day time television; and more recently the “Going To Be” campaign, positioning young people’s mental health as a major issue for Scotland.